Your Personal Ride-Hailing Companion
Let's dive into Aber, an app designed to simplify your daily commutes. This case study takes you behind the scenes to explore how Aber is revolutionizing the way you book taxis. No jargon, just a straightforward look at how it makes your journeys smoother and stress-free, just like Uber or Lyft.
Kenya
2022
Sr. UI/UX Designer
Transpotation
20+
Challenge
Picture this: You're entering a market dominated by giants like Uber, Lyft, and Curb, where fierce competition and established players seem unbeatable. That was the challenge we faced when creating Aber. We needed to build an app that could hold its own and offer something unique and compelling in the ride-hailing arena.
Results
The result? Aber, a David ready to face the Goliaths head-on. I embraced the challenge, honed my strategy, and crafted an app that competes and stands out.
Aber isn't just another ride-hailing app; it's a fresh, user-centric approach to getting around. It's about offering a reliable, convenient, and cost-effective alternative to the giants, providing a unique value proposition for users. So, when it comes to ride-hailing, don't just go with the big names—choose Aber for a fresh, dynamic ride experience.
17%
More Conversion through easy onboarding
41%
Increase in user retention
33%
Increase in time spent on app
Process
Research & Analysis: I conducted brain storming session, and studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, I structured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: I designed low-fidelity wireframes to visualize the layout and navigation, iteratively refining them based on user feedback. Afterward, I built a high-fidelity, interactive prototype to test the design.
Usability Testing: I conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, I made necessary adjustments to the design.
Visual Design & Style Guide: I developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. also created a style guide to maintain design consistency in future updates.
“ Mihir has been a pleasure to work with on the Aber project. Our vision was brought to life by Mihir's design expertise. Their dedication to creating a seamless taxi booking experience sets them apart. The entire process was enjoyable thanks to Mihir. Mihir is the designer you need to meet your design goals. ”
John Mwangi
CEO, Co-founder | Aber
Conclusion
In the fast-paced world of ride-hailing apps, Aber tries to stand tall as your go-to choice. It's not just about booking a taxi; it's about transforming your commute into a seamless experience. With Aber, you're not just a passenger but the captain of your journey. So, why wait? Let's redefine how you travel, one ride at a time.